Grabbed some HD screencaps, and got better reference material for the Japanese on the side.
I’m fairly confidant that the first 3 characters are “五呂市,” which translates to Goryo City(?), but the last character looks unusually complex. My best guess is “園,” which means Garden(?). Goryo City Garden means nothing to me, but it’s possible it was simply clipped out of a magazine or newspaper.
No better refs for the crane on the other side.