Refreshing 7-Eleven

An Unofficial Logo Design Experiment

All this digging into 7-Eleven’s graphic identity (BTTF II & Lucky Dragon) has made me want to do my own version of a futuristic 7-Eleven logo.

I tweaked the 7 in numerous subtle ways, adding a hint of italics. I then tweaked the text to match. Because I like what Burger King did with their logo recently, I thought I’d try to do the same thing here: take something previously rectangular, and shape it into a circle. The resulting shape can also suggest a crescent moon, implying their late-night hours.

7-Eleven Experiment

An unofficial logo redesign experiment.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: