Refreshing 7-Eleven

An Unofficial Logo Design Experiment

All this digging into 7-Eleven’s graphic identity (BTTF II & Lucky Dragon) has made me want to do my own version of a futuristic 7-Eleven logo.

I tweaked the 7 in numerous subtle ways, adding a hint of italics. I then tweaked the text to match. Because I like what Burger King did with their logo recently, I thought I’d try to do the same thing here: take something previously rectangular, and shape it into a circle. The resulting shape can also suggest a crescent moon, implying their late-night hours.

7-Eleven Experiment
An unofficial logo redesign experiment.
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Author: Staff Writer

Thirty-something graphic designer trapped in a boring part of Florida.

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