I think this was inspired by a line Martin said in an old episode of The Simpsons. Also possibly by an old Far Side cartoon (“Know Your Insects: Manny, Moe, Jack,” etc). Either way, I’m pretty happy with this one:
“Know Your ABCs – of Science Fiction: Asimov • Bradbury • Clarke.”
I’m not claiming these guys are the end-all, be-all, but I think they’re well enough known for plenty of people to get the ‘joke.’
I deliberately tried to stick with period fonts and colors. The “ABCs” font was based on the masthead of a 1940 issue of Astounding. The colors scheme, too was inspired by ‘golden age’ pulp covers. This was designed for a navy blue background, but it works OK on black.
This is also available on posters, stickers and pins.
Set in 2035 Chicago, Will Smith’s character displays this futuristic light-up badge & credentials / ID in the film.
Trailer screencap (2004):
HD screencap (circa 2012):
The shot may have been cropped in editing or HD transfer. Additionally, the ‘scanning’ effect is different in the trailer than in the final film, In the HD screencap, one can notice a small wrinkle in the faux carbon fiber decal (vinyl?) on the lower left corner. Milling marks are visible on the badge. Additionally, the distinctive font used for “SPOONER” etc, is an older font developed by Apple for their earliest Macintosh computers in 1984, which would make it 51 years old at the time this movie takes place (20 years old at time of filming). It’s use here is, I suspect, a deliberate inside joke by a graphic designer, as the font is named “Chicago.”