JM Hawaiian Shirt Update 7

Based on my printed shirt, I’ve tweaked my art for the millionth time:

Master Pattern F 1 F 2 Compare.jpg

Though the end result looks like the whole thing simply had the brightness turned up, I tweaked almost every element individually: The CPUs, the Ono-Sendai logotype, the blue diamonds, the flowers & fans stokes, the flowers & fans fills, the circuit traces, the purple background and the blue background.

It may not be perfect, but the next one will be better…

Looking Like Your Standard Tourist Tech…


“He was outside, waiting. Looking like your standard tourist tech, in plastic zoris and a silly Hawaiian shirt printed with blowups of his firm’s most popular microprocessor; a mild little guy…”

Mr. Gibson: Thanks for everything :)

JM Hawaiian Shirt Update 5

I can’t remember why, but I went searching a few days ago for a place that could print an ‘all-over’ button-down, men’s short sleeve shirt. And I found 2 that look like they fit the bill well. Best of all, one is all cotton and printed and then cut & sewn. This will substantially decrease my cost, compared to me ordering yards of fabric and then trying to find a tailor in the states.

These two manufacturers being found, I went into my files and tweaked the pattern for the millionth time. I’m now on Master Pattern F, and took that into Photoshop to make a few more subtle tweaks to the colors. I then ’tiled’ it myself, manually, in PS, and checked for alignment errors. Found a few, and fixed them. I’m very happy with my master pattern now.

No firm dates as yet; I still need to gather up some funds, but I think this could be in my hands in five or six weeks after I order. There’s still time to make the 35th anniversary of the year it was published. And next year will be the 40th anniversary of the year it was written.

Screen Shot 2016-09-04 at 4.28.22 PM

Ono-Sendai Blue Square Logo Stuff!

This is the alternate version of my previously orange logo; inspired by type IIb boron-doped blue diamonds:

Screen Shot 2016-04-21 at 12.42.39 AM

So pretty… I recommend a blue, black or gray shirt for this art:

Ono-Sendai Square Logo in Blue at TeePublic


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A Few Words on Logo Design


Approximately 1,000 Words

on Logo Design



Ono-Sendai Logo

Logo for a (fictional) artificial diamond company.

The source for this (fictional) ‘company’ was a short story published in 1981, so I decided to go in a somewhat retro, 1980’s ‘futuristic’ direction. The above logo began as a text treatment / word mark. Please click the link below to read my case study:

Continue reading “A Few Words on Logo Design”

JM Hawaiian Shirt Update

Oh, yes, I am working on this thing almost every day. Here’s a tiny sneak peek:

Screen Shot 2016-03-24
Extreme close-up on the center of the microprocessor. Can you guess the device it is made for?

The May, 1981 issue of OMNI is now in my hands. I’ll check it carefully for discrepancies or ‘transcription errors.’

It occurred to me that if this goes well and doesn’t cost an arm and a leg, I could make any number of other Hawaiian-style shirts. HPL, typography, graphic design, Flying Tigers, Jurassic Park, Akira, Firefly…

Ono-Sendai: Shirts & Such

As part of my JM Hawaiian shirt project, I went through the process of designing a new logo, from scratch, for William Gibson’s fictional Ono-Sendai corporation.

In the 1977 short story “Fragments of a Hologram Rose,” Sendai (sic) manufactures a simstim deck.

In the 1981 “Johnny Mnemonic” short story, Ono-Sendai is a Japanese (and multinational) manufacturer of ‘diamond analogs,’ which I assume are synthetic diamond substances. Coincidentally, there is a Japanese company (Morikawa) keen to acquire the rare blue diamonds in the 1980 Michael Crichton novel “Congo:”

“We are looking for Type II-b boron-coated blue diamonds,” Karen Ross said, “which have semi-conducting properties important to microelectronics applications.”

Crichton says that the blue diamonds are valuable as semiconductor materials (CPUs) and that they may also be used in fiber-optics and light-based / optical / photonic computing.

In Gibson’s 1984 novel “Neuromancer,” Ono-Sendai is a manufacturer of top-of-the-line cyberspace decks as well.

Back to the matter at hand: I’ve made this one-color logotype, incorporating diamond shapes, which seemed fitting:

Screen Shot 2016-03-18 at 11.50.55 PM

I’m pleased to see that the orange version works on a good range of dark & medium neutral and cool colors. I’m using the same text treatment for my Hawaiian shirt, but arranged differently. This ‘square’ arrangement was designed to mimic old Asian stamped name seals. I had originally intended the logo to be a cyan-like blue, but I wanted to differentiate it from my Maas-Neotek logo. Like no two companies in the world both have blue logos.

Shirts, hoodies, sweaters, prints & phone cases available at TeePublic:

Ono-Sendai: Manufacturers of fine Carbon allotropes for Industry and Commerce