JM Hawaiian Shirt Update 7

Based on my printed shirt, I’ve tweaked my art for the millionth time:

Master Pattern F 1 F 2 Compare.jpg

Though the end result looks like the whole thing simply had the brightness turned up, I tweaked almost every element individually: The CPUs, the Ono-Sendai logotype, the blue diamonds, the flowers & fans stokes, the flowers & fans fills, the circuit traces, the purple background and the blue background.

It may not be perfect, but the next one will be better…

Looking Like Your Standard Tourist Tech…


“He was outside, waiting. Looking like your standard tourist tech, in plastic zoris and a silly Hawaiian shirt printed with blowups of his firm’s most popular microprocessor; a mild little guy…”

Mr. Gibson: Thanks for everything :)

Johnny Mnemonic Shirts at TeePublic

Put seven new designs up on TeePublic yesterday:

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The Sogo 7 logo from the ‘datagloves,’ the Sino-Logic 16 logo, a stylized pointy blue shape from cyberspace, the ‘height’ glyph from cyberspace, some Chinese text from cyberspace, and the Burdine logo from the opening cyberspace sequence, and the logo of the Beijing Hotel (not shown in the above image). Lots of excitement.

“I want roomservice!”


Ono-Sendai Blue Square Logo Stuff!

This is the alternate version of my previously orange logo; inspired by type IIb boron-doped blue diamonds:

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So pretty… I recommend a blue, black or gray shirt for this art:

Ono-Sendai Square Logo in Blue at TeePublic


A Few Words on Logo Design


Approximately 1,000 Words

on Logo Design



Ono-Sendai Logo

Logo for a (fictional) artificial diamond company.

The source for this (fictional) ‘company’ was a short story published in 1981, so I decided to go in a somewhat retro, 1980’s ‘futuristic’ direction. The above logo began as a text treatment / word mark. Please click the link below to read my case study:

Continue reading “A Few Words on Logo Design”

JM Hawaiian Shirt Update

Oh, yes, I am working on this thing almost every day. Here’s a tiny sneak peek:

Screen Shot 2016-03-24
Extreme close-up on the center of the microprocessor. Can you guess the device it is made for?

The May, 1981 issue of OMNI is now in my hands. I’ll check it carefully for discrepancies or ‘transcription errors.’

It occurred to me that if this goes well and doesn’t cost an arm and a leg, I could make any number of other Hawaiian-style shirts. HPL, typography, graphic design, Flying Tigers, Jurassic Park, Akira, Firefly…

Ono-Sendai: Shirts & Such

As part of my JM Hawaiian shirt project, I went through the process of designing a new logo, from scratch, for William Gibson’s fictional Ono-Sendai corporation.

In the 1977 short story “Fragments of a Hologram Rose,” Sendai (sic) manufactures a simstim deck.

In the 1981 “Johnny Mnemonic” short story, Ono-Sendai is a Japanese (and multinational) manufacturer of ‘diamond analogs,’ which I assume are synthetic diamond substances. Coincidentally, there is a Japanese company (Morikawa) keen to acquire the rare blue diamonds in the 1980 Michael Crichton novel “Congo:”

“We are looking for Type II-b boron-coated blue diamonds,” Karen Ross said, “which have semi-conducting properties important to microelectronics applications.”

Crichton says that the blue diamonds are valuable as semiconductor materials (CPUs) and that they may also be used in fiber-optics and light-based / optical / photonic computing.

In Gibson’s 1984 novel “Neuromancer,” Ono-Sendai is a manufacturer of top-of-the-line cyberspace decks as well.

Back to the matter at hand: I’ve made this one-color logotype, incorporating diamond shapes, which seemed fitting:

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I’m pleased to see that the orange version works on a good range of dark & medium neutral and cool colors. I’m using the same text treatment for my Hawaiian shirt, but arranged differently. This ‘square’ arrangement was designed to mimic old Asian stamped name seals. I had originally intended the logo to be a cyan-like blue, but I wanted to differentiate it from my Maas-Neotek logo. Like no two companies in the world both have blue logos.

Shirts, hoodies, sweaters, prints & phone cases available at TeePublic:

Ono-Sendai: Manufacturers of fine Carbon allotropes for Industry and Commerce

Happy Birthday, William Gibson!

In an amusing coincidence, one day after I publish my manifesto on a certain cyberpunk Hawaiian shirt, today, March 17, is William Gibson’s birthday.

Gibson wrote the landmark cyberpunk novel Neuromancer, and laid the foundation for much of cyberpunk itself. His short story “Johnny Mnemonic” is the basis for the Keanu Reeves motion picture of the same name. He also wrote two episodes of the original X-Files. His “simstim” concept was ‘borrowed’ in its entirety for the 1995 Kathryn Bigelow / James Cameron near-future cyberpunk movie “Strange Days” starring Ralph Fiennes and Angela Bassett. Gibson is also referenced in the 1995 movie “Hackers” as the name of the corporate supercomputer. One of his recent novels, Pattern Recognition, is in the process of being made into a movie by the director of The Imitation Game. Gibson also co-wrote a major landmark of Steampunk, The Difference Engine.

Johnny Mnemonic: An Antecedent and a Hawaiian

Before “Johnny Mnemonic,” the 1995 multi-million-dollar blockbuster motion picture, there was “Johnny Mnemonic,” the 1981 short story on which it is based. Though the SS is both very early in cyberpunk history and yet preceded by “Fragments of a Hologram Rose,” (1977), it lays out many of the foundational elements of cyberpunk as we now know it: data smuggling, industrial espionage, a powerful and intercontinental Yakuza, countercultures/subcultures, crime, high-tech assassins, urban decay, body modification, class conflict, and the dichotomy of traditionally high-tech SF elements in an aggressively low-rent setting.

I’m fond of both the film and the short story. The film is a largely faithful translation of the story, containing almost all of the major elements, plus a few extra characters to stretch it out to 90 minutes. One of the elements the film sadly does not contain, however, is a certain shirt:

“…He was outside, waiting. Looking like your standard tourist tech, in plastic zoris and a silly Hawaiian shirt printed with blowups of his firm’s most popular microprocessor…”

As a noted aficionado of Hawaiian shirts, and science fiction, and JM in particular, I want this. I am a professional graphic designer: I can create the art. And thanks to digital print-on-demand websites, I can have it printed on as many yards of fabric as I want. And thanks to my federal income tax refund, I can now afford it. As Gibson is my witness, I am going to do this:

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By my rough estimates, it’s going to cost me at least $200 US. This will be the single most expensive garment I will own (not counting a couple two-piece suits).

I was going to happily slap my Maas-Neotek logo on the shirt, but to my surprise, they are not mentioned in the story. Ono-Sendai, however is. They get a rather lackluster logo in the film, and I’m in the middle of working up a more stylish logo for them, as you can see in the preview above. Not finished yet.

After analyzing some of my favorite Hawaiian shirts, I’m probably going to have to cut down the number of elements in my background. Most of them have very plain 1 or 2 color, low-contrast, dark backgrounds. You can’t see it in the thumbnail above but I have 6 background and midground elements on my prototype fabric, not counting the obligatory microchip and eventual floral elements. I’m going to go with a dark royal blue + purple background for mine, but I did consider more garish and ‘futuristic’ colors.

I had a bit of fun designing the chip. It’s more inspired by the showy Pentium chips and their packaging than any current or period chip. Drew the shape, extruded and beveled it in AI’s 3D widget, extruded the gold pins, set some type for the face of it. The colors aren’t finalized yet, but it will be mostly gray and gold.

Further bulletins as events warrant.